Photo Cascadia Blog
Posts Tagged ‘Going Pro’
Anyone who develops an intense passion for landscape photography is likely to ponder its potential as a career choice. These thoughts may pass quickly for people who have ample time and money to satisfy their photography cravings. Others will feel a nagging desire to make an expensive, time-consuming hobby pay for itself and will at least dabble in options for producing some side income from it. For a smaller percentage of enthusiasts, however, photographing nature develops into something much deeper than a part-time interest; it becomes a calling, a lifestyle, and a basis for self-identity. A person in the latter situation is likely to give some serious consideration to the idea of making landscape photography their full-time profession. If the siren song of life as a landscape photographer is luring you into deeper waters, then the following realities of the profession may help you to decide whether or not to heed the call.
Sex, Drugs, and Rock-n-Roll
As often as people jokingly refer to prominent landscape photographers as “rock stars”, the reality is rather sobering. Most professional landscape photographers are self-employed, and like proprietors of any other small businesses, we tend to devote most of our time to our work. Having a strong work ethic and a high tolerance for austerity are crucial to building and sustaining a business, especially in the early years.
Of course it helps that some of this work is a labor of love, but much of it is quite mundane. Depending on the business model that you follow, tedious paperwork may be necessary for insurance purposes, for permits, for exhibition space, for all sorts of contracts, or for certifications, just to name a few of the more common necessities. In the United States, having to establish your business as an LLC or S-Corp means an extra level of complication at tax time each year, and the annual bookkeeping is no party either. Besides the demands of business compliance, a whole plethora of routine tasks requires attention on a regular basis. Email correspondence is particularly never-ending. I have heard more than a few professional landscape photographers refer to themselves as “professional emailers” because keeping up with email and various types of electronic messages is such an ongoing commitment. Similarly, the maintenance of social media accounts can be a career in itself, and website development and maintenance is another area of activity that can easily consume many precious hours.
And what happens after you do get to enjoy some quality time in the field? The actual photography also creates more work down the line. Developing, cataloguing, backing up files, and keywording all have the potential to draw you into a black hole of busy work. Being out in the field regularly also means using your camera gear more often, and heavy professional use tends to necessitate frequent maintenance of that gear and of the peripheral equipment and vehicles associated with outdoor activities.
Indeed, the life of a professional landscape photographer is not nearly as glamorous as the most obvious features of the occupation might suggest. A large array of responsibilities are involved that can cause the profession to feel a lot like a traditional desk job at times. Nonetheless, the actual photography is enjoyable enough to make it all worthwhile for the right kind of person. It is an incredible feeling to stand behind a tripod in a majestic location and to have the thought occur that “This is my job!”
Planes, Trains, and Automobiles
Travel is another facet of the career that many aspiring professionals may underestimate and misunderstand. A rare subset of full-time landscape photographers are able to restrict their activities to local areas, but most spend a significant amount of time traveling far and wide. My own travels take me away from home for about 300 days each year, an amount that is probably well above average but that is not highly unusual. Contrary to common assumptions, this travel is not entirely dedicated to creating new photographs for my portfolio. I travel to teach, to give talks, to meet with partners, sponsors, or other business owners, and to attend conferences and expos, among other purposes. Purely personal travel aimed at pursuing my art is something that I crave as much now as I did before I went full-time with my photography. If you think that a career in landscape photography will give you more opportunities to travel freely, then you could be right, but those opportunities may still be fewer than what you would like. I know many amateurs and part-time professionals who are able to devote more time to personal travel than is the case for most full-time landscape photographers.
Regardless of why a photographer might end up traveling, a lot of time away from home complicates many aspects of daily life, especially those involving communication. These complications include being without phone or data signals, dealing with time zone differences, and not receiving mail or packages easily. It can be very difficult to reply to messages, to return calls, or to keep in touch with friends and family. If you are not able to travel with the people who are closest to you, then you may have to accept that communication with them is likely to be very limited.
Of course frequent travel does have its benefits. Life on the move tends to be exciting, especially for anyone who enjoys a frequent change of scenery and is invigorated by cultural variety and by meeting interesting people. If you ‘travel well’ and can tolerate a certain amount of discomfort and inconvenience, then life on the move can be a wonderful existence. Even if it is often exhausting, a life full of travel is a life full of living.
Anyone who takes a keen interest in nature photography probably enjoys being outdoors, but working professionally can require an especially intense level of outdoor activity. For example, on a recent run of five workshops in the desert, I spent 28 nights sleeping in a tent over a six-week period, and the quality of sleep was often quite poor due to extreme temperatures and high winds. While teaching workshops in the mountains I do a lot of hiking and backpacking, so much that I have permanent marks on my hips from the waist belts on my backpacks. My knees have seen happier days, and one of my ankles frequently reminds me of the time that I broke it when I fell into a snowy terrain trap. Frequent exposure to the sun and to the elements means dealing with a whole variety of skin issues, from dry skin to sunspots and the related risk of skin cancer. Alas, spending a large amount of time outdoors does come with some consequences, any one of which could be particularly serious for a person with relevant health issues.
On the other hand, a life lived outdoors also brings some substantial health benefits. It is a great feeling to be very physically fit due to continual outdoor activity, and breathing fresh air on a regular basis is an additional boon to overall good health. Even frequent exposure to sunlight has its advantages, causing positive psychological effects that can improve a person’s mental health quite noticeably.
Shooting Wide Open
If you are the type of person who prefers to maintain a low profile, then a career as a landscape photographer will present some special challenges. As an artist in any medium, your name is inextricably linked to your business, meaning that anonymity will tend to hinder your success. The more willing you are to ‘put yourself out there’, the easier it will be for you to sustain yourself with your art. This openness may mean agreeing to do interviews, to do some public speaking, to network with industry professionals, to cooperate with brands, to make appearances at gallery openings and art shows, to write a blog, to correspond with fans, or to be engaged on social media. If you can embrace the idea of being open to the photography world and its appreciators, then life as a professional will be easier for you.
Balancing creative interests with the need to survive is the classic dilemma of the professional artist. No matter how you bring in your photography income, you will always reach a point where you know that some amount of creative compromise could have the potential to improve your financial results. Even if you maintain the highest level of integrity in privileging your own creative interests, you may still feel uneasy about it, especially if other people depend upon your income to some extent. Moreover, you will sometimes encounter the not uncommon notion that professional artists are ‘in it for the money’ or are otherwise ignoble, an idea rooted in antiquity, when the art forms with the highest status were those that required the least amount of labor. Having the ability to tune out such distractions is essential to staying focused on your art and to enjoying a career as a landscape photographer.
While there will always be exceptions that prove the rule, in general, a hardworking landscape photographer can expect to make a middle-class income. Many aspiring professionals wonder how to achieve even that level of sustenance, and the best advice that I can offer is to evaluate the full range of options for putting a strong photography portfolio to work for you. The classic idea of photos as commodities that can sell as prints or as licensed images is only one possibility. A compelling body of work can also attract other photographers who would like to learn from you, so photography education can be a good option for anyone who has the inclination and aptitude for teaching the techniques, craft, history, and ideas that can help other photographers to advance their art. Other options include writing books, writing for magazines, creating videos, monetizing social media accounts, or accepting support from sponsors. If you can create a special body of work, then you can probably find a way to make it bring in a reasonable annual income, provided that you are willing to put in the effort and to make the necessary sacrifices that might affect your lifestyle.
Despite the many drawbacks that I’ve mentioned above, I awake each morning excited to get out of bed (or out of my sleeping bag) and get to work. A lot of what is required can be onerous at times, but it nonetheless results in a special feeling of satisfaction that my efforts are all supporting my art and my greatest ambitions. Just as rewarding is the great pleasure that comes from teaching and sharing my passion with people who are so happy to indulge in it themselves. It is truly wonderful to see the light that seems to switch on inside of a person when they learn something new, when inspiration sets a fire within them, and when saying goodbye, they offer a hand or a hug and their eyes sparkle with sincere gratitude or camaraderie. It is a great privilege to meet so many interesting and inspiring people each year and to feel as though we are jointly contributing in some way to one of humankind’s greatest collaborative projects, the ongoing exchange of ideas that is art.
Of course most of these rewards can come without any amount of professional activity, but a life dedicated to their realization is likely to bring them more often and at higher levels. If you feel fueled by such motivations and are prepared to make the necessary sacrifices, then life as a professional landscape photographer may be the right path for you.
Which features of the profession do you see as the most challenging or rewarding? Do you have any questions about professional landscape photography that I haven’t addressed in this article? Please feel free to comment below!
Erin divides her time between Cascadia’s Californian southern boundary and Slovenia, traveling and photographing extensively from home bases in both locations. Make sure to bookmark Erin’s site at www.erinbabnik.com. You can also follow her on Facebook, Twitter and Instagram.