Sometimes I find that producing a print that looks as good hanging on the wall as I want it to can be a challenge. In many cases, as long as I have carefully developed my images on a calibrated monitor, ordering a print through a print lab or printing on my own photo printer yields very good results. However, there are times when producing a print that looks right displayed in it’s intended location is elusive. The light source in which a print is viewed greatly affects its apparent brightness, color and contrast and the particular print media will also affect resolution and sharpness.
Soft proofing in the computer is helpful for getting a print under perfect lighting conditions to more closely match the way it appears on the screen. I have a previous article and video on soft proofing in Photoshop if you want to check that out. While soft proofing is good for compensating for paper color and brightness, it can’t help anticipate how the texture of the paper, viewing distance and room lighting will affect how the image will look when viewed in its environment.
Hard proofing is a way to make fine adjustments for such variables. Hard proofing is the process of printing a test print, evaluating it in the intended viewing conditions, making adjustments, printing again and repeating this process until you are satisfied with how the print looks. Obviously, hard proofing can be time consuming and expensive. I don’t do extensive hard proofing for every print I make, but when a print isn’t living up to expectations I use a technique allows me to get the print right. This technique can be used to optimize any variable that will affect how your final print will look, such as brightness, color balance, contrast, saturation and sharpening.
Sean is an outdoor photographer, digital image developing enthusiast and photography educator based in Ashland, Oregon, where he resides with his wife and two sons. His previous career as a science teacher makes photography education a good fit. Sean teams up with fellow Photo Cascadia members leading workshops. He also teaches digital image developing classes, lectures and offers a series of Photoshop video tutorials.